Sunday, November 30, 2014

Nutty Chicks


Almost 9 months ago, on our first day of walking across Spain together, Randy gave me this Nutty Chicks granola bar to have as my lunch.

It was the best thing I have ever tasted.

And not just because I was so ill-prepared for what turned out to be 2 days of walking through waist deep snow over and across and down the Pyrenees Mountains.

Randy told me that a woman, an ER trauma surgeon, had started the company after her coworkers loved the homemade granola that she would bring in to work every day. She started selling the granola, which evolved into these delicious bars, at farmers markets. The demand grew and soon stores were placing their orders.

A few months after I had my first Nutty Chicks bar I met the woman behind it all. It was late at night, after her shift in the ER, and she was elbow deep in granola, trying to keep up with demand.

This past weekend I met her husband. He shared with us that the people behind the Emmys had called, and then the CMAs, asking for Nutty Chicks bars for their "swag bags".

"It was huge," he said.

But it soon became apparent that his wife felt more overwhelmed than excited.

So they said "no" to the Emmys. And the CMAs. And to the company altogether. At least for now, while she continues working full time as a surgeon.

It was shocking. But I can't help but be inspired.

It's easy to hear this story and think they made a terrible mistake. To come up with all kinds of ways they could have made this work. From selling the recipe to hiring a ton of staff to quitting their day jobs in order to make it big in the granola world.

But when it comes down to it, they chose the only option that would eliminate all their stress immediately.

They said "no" to what could have been fame and fortune in order to say "yes" to what was more important -- their emotional well-being, the day jobs they feel truly called to, their relationship, etc.

Maybe some day, when they retire, Nutty Chicks will revive. At least in our local farmer's market. But for now, this delicious snack is just a memory.


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